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Morgan Stanley has joined the National Football League Players Association’s financial planning network, the two sides announced on Friday.

Morgan Stanley’s head of Global Sports and Entertainment division, Sandra Richards, will lead the firm’s advisors entering the program, which is designed to offer NFL players assistance with expanding their finances and investments beyond their playing days.

Morgan Stanley will use its long-standing partnership with the NFLPA to continue to build awareness for its wealth management division via the union’s Financial Advisors Registration Program.

The pact is an affiliation-like agreement with no upfront fees attached and grants Morgan Stanley more access to the NFLPA’s network of players and events.

Richards said she wants to get players to “operate differently” when it comes to their finances, using the Covid-19 pandemic as “a living example of what can happen in terms of the unexpected besides a trade or God forbid an injury,” she said.

“This moment is a teaching lesson,” Richards said. “This moment should be the wake-up call.